“How People Blogging Are Changing the World and How You Can Join Them”

By Bob Walsh (Berkeley, CA: Apress, 2007, 351 pages)

An excellent book on why one should blog and how to get started. Bob suggests that one starts by reading lots of blogs and become initially engaged in the blogoshere by leaving comments. Next he gives suggestions about getting started publishing a blog with Blogger, Windows Live, and TypePad and evaluates which blogging platform might be best for you considering your goals and what type of blog you wish to publish.

In Part 2, he addresses how to grow a blog and how to use various tools in promotion and turning your blog into a success. There are chapters on professional blogging and how to monetize and make money through a blog, also a chapter on company blogging.

The book has a very good and detailed chapter on adding podcasting to a blog. This was the best I have seen in a starting book on the subject.

Part 3, looks to the future and evaluates where blogging may be heading. This really is an informed prediction. However for me, who am somewhat in the intermediate stage after 2 years of blogging, the chapters on podcasting and monetizing a blog were well worth the price of the book and then some.

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